Eye in the Sky
As you all know, the Vapor industry is booming. The amount of growth that this fledgeling industry has shown in the past few years is both impressive and hard to believe. It seems every time you drive down the street, another vape shop has popped up! Not only are new shops opening up, but they are highly specialized vape shops, not hybrid tobacco/cigarette/cigar stores that may carry a few basic e-cigs. Walking into these places is like walking into a vaping wonderland, with marble (faux, i’m sure ;)) counter-tops and furnished wooden cabinets and more vapor supplies than you can imagine, they’re certainly impressive.
However, vapers are not the only ones with their eyes on this growing industry, not in the least. Although increased accessibility is certainly key in the continued success of vaping, it is also attracting the eyes of Big Tobacco (dun dun dun). Growing support for smoking cessation products is a constant concern for cigarette companies, but one with the die hard following and massive draw that vaping has created really scares them. These companies are a lot of things, but they certainly aren’t stupid, and they know how to make a buck. Instead of pumping money into fighting e-cigs, why not invest in them; if you can’t beat ’em, join ’em.
Have you seen new displays popping up in your convenience stores with two piece e-cigs, wrapped in fancy packaging and sold for low prices? Does that pretty marketing seem somewhat familiar, though you cannot quite figure out why? Well, that is Big Tobacco’s first move into the vaping market. Whether it is RJ Reynolds’ Vuse or Lorillard’s blu E-Cigs, these sleek looking, easy to use products are allowing Big Tobacco to test the e-cig market and build their brands. Now, let’s face it, these ‘gas station’ brands are no real threat to the serious vaper or vape store owner, because they are marketed primarily to a different user. However, what happens next could be disastrous for the little industry that could.
“Of the people, by the people, for the people.”
Think of how the vaping industry is currently set-up. There are the aforementioned specialty stores, usually owned and operated by and individual or small group, custom juice makers, hardware producers, and a large host of individuals crafting and creating new modifications, custom designs, and inventive ways to improve the way we vape. Now, that may be a reduction of the intricate vapor world, but to list every nook and cranny would take more time than either of us have! The point is, the vape revolution has been built on the backs of individual vapers and relies on their innovation and creative genius.
Once the FDA rules on the use of vapor based smoking alternatives, Big Tobacco is sure to go full boar into launching its own vaping endeavor. What could this mean? What would happen if a few major companies with unlimited funds, unbelievable marketing abilities, endless R&D budgets, and a knack for selling ANYTHING they want, including cancer causing cigarettes? Ultimate economy of scale. That is exactly what vapers will have to look forward to. It’s easy to envision the collapse of every mom and pop vapor store, the decimation of small producers of high quality e-juices, and the loss of companies making excellent hardware.
Not only will the little guys crash and burn, but the quality of product will certainly plunge. If any of you have tried the ‘gas station’ brands, you know that they represent the lowest common denominator of vaping, if you can classify them as such. This is most likely because Big Tobacco does not care if you quit smoking cigarettes or if their e-cigs can hold up for more than a week. With the ability to create liquid by the hundreds of thousands of bottles, small producers and the quality and customization they bring will crumble. We would be entering into a dark chapter in vaping history.
Enough with the doom and gloom! What can we do?
Although Big Tobacco will inevitably be knocking on the door, there is still hope! By continuing to buy from your local vape shops, online companies that promote quality and service, and trusted vendors, vapers can ensure the ongoing success of the little industry that could. It’s as easy as knowing who you are buying from! This way, you can ensure quality and rest assured that you are fighting the good fight.
We at VaperCube will be doing the same! By using only trusted vendors and quality ingredients, we ensure that our products are 100% satisfaction guaranteed and help keep the industry just how we all like it: creative, delicious, and unique. Join the Vape Revolution, free yourselves from the grip of Big Tobacco and their army of cigarettes, bask in the rays of uniqueness and excellence!
In the words of William Wallace: “Freeeeeeeeeeeeeeeeeeeeeeeeeeeeeedom!”*
*Not exact spelling, hehe.